Scaling a fragrance brand by spending less and selling more.
Fragrance Samples makes designer and niche fragrance accessible by offering affordable sample sizes, letting customers try scents before committing to a full bottle. It is a high-volume, high-frequency ecommerce model where efficiency is everything.
When we took the account on, spend was high and rising but efficiency was thin. The goal was simple: grow the business while making every pound of spend work harder.
Rather than chasing more spend, we focused on profitable demand. We consolidated wasted budget, restructured Shopping and search around the products and queries that actually converted, and used Performance Max selectively to extend reach without diluting efficiency.
Every decision was made against blended MER and contribution, working off the Shopify back-end so we were optimising to real sales, not platform-reported noise.
Over twelve months we grew tracked sales 21% to £1.03m while cutting ad spend by 27%, from £238k down to £173k. Blended MER improved from 3.6x to 5.9x.
More revenue, less spend, and a far more profitable, scalable account.
We will build the plan, run the channels and report on what actually matters: your commercial growth.