Data & Analytics

Data and analytics that actually drive decisions.

Clean tracking, live dashboards and modelling that turn your numbers into a genuine commercial advantage, not just another report nobody reads.

Our approach

Most advertising decisions are made on platform-reported, last-click noise. We refuse to work that way. We build clean, server-side tracking and a single source of truth, then optimise everything to blended MER, contribution and real commercial outcomes.

Our reporting and dashboards are genuinely best in class. We model how every channel impacts the others, including offline and brand activity run by TV buying and funnel agencies, so you can see what is really driving growth.

If it cannot be measured against the bottom line, it does not belong in the plan.
What you get

The numbers, made useful.

Trk

Tracking & attribution

Clean, server-side tracking and a single source of truth so every decision is based on data you can trust.

Dsh

Live dashboards

Always-on dashboards that show performance, profit and pacing in real time, in plain English.

Mdl

Cross-channel modelling

We model how paid, organic, TV and funnel activity impact each other, so budget goes where it really works.

MER

Commercial reporting

Reporting built around MER, contribution and growth, the metrics that actually matter to your business.

In action

Proof, not promises.

Our data work underpins every account. We rebuilt Bedrooms Plus around value-based bidding across eight or more events, grew Fragrance Samples by optimising to blended MER, and tracked record lead growth for Showerscape through clean conversion tracking.

Want reporting you can actually trust?

We will build the tracking, the dashboards and the model, then show you exactly what is driving growth.

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