Lead generation / Travel
Ace Working Holidays
The UK’s number one name in working holidays abroad.
Ace Working Holidays is the UK’s leading provider of working holidays abroad, placing thousands of young people into seasonal roles across Europe’s biggest party resorts every summer. We have owned their paid acquisition for six years, with a single commercial objective: deliver a high volume of qualified applications to the sales team at the lowest possible cost, then convert them into confirmed placements in resort.
The strategy behind the results.
A working holiday is a seasonal, high-consideration decision, so we built a year-round acquisition setup across Google and Meta, mapped to the full applicant journey from first inspiration to confirmed placement. Always-on demand capture runs alongside creative-led prospecting that reaches UK 18 to 24s where they spend their time, supported by sophisticated audience strategies, including re-engaging holidaymakers while they are in resort and most receptive to returning to work the following season.
Constant test-and-learn across audiences, messaging and conversion paths lets us scale application volume while protecting cost per lead, feeding the sales team a steady, high-intent pipeline through every stage of the booking cycle.
The numbers that matter.
Over six years we have helped Ace become the dominant force in UK working holidays, generating more than 6,400 applications in the last year alone at a cost of around £1.60 each. That consistent, efficient pipeline is what lets the sales team fill resorts season after season.
The same performance has underpinned the group’s expansion into ACE Travel, now one of the UK’s leading sellers of package adventures across Thailand and wider Asia, which we have helped launch and scale on exactly the same commercial principles.
Want results like Ace Working Holidays?
We will build the plan, run the channels and report on what actually matters: your commercial growth.