Ecommerce / Fitted Bedroom Furniture
Bedrooms Plus
Rebuilt around profit margin and the value of every action.
Bedrooms Plus is a Glasgow-based specialist in made-to-measure sliding wardrobe doors and fitted bedroom furniture, serving both trade and DIY customers and backed by a ten-year warranty. They came to us with a Google Ads account that was ticking over but optimising bluntly to last-click sales, leaving margin and higher-value products on the table.
The strategy behind the results.
We rebuilt the account around profit margin rather than headline revenue. First we restructured campaigns to push the in-house ranges that carry the strongest margins, led by the made-to-measure sliding wardrobe doors. Then we moved beyond a single sale event, introducing new conversion actions across the funnel, from design-tool engagement to quote requests, and layered in value-based bidding across eight or more events, each weighted by what it is genuinely worth to the business.
That lets Google bid to real commercial value rather than raw transaction count, steering spend toward the highest-value customers and products.
The numbers that matter.
The account now works to profit and contribution rather than inflated conversion counts, with budget concentrated on the highest-margin sliding-door and fitted-furniture sales. The result is a more profitable, better-balanced account weighted to the products that actually move the business forward.
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We will build the plan, run the channels and report on what actually matters: your commercial growth.