Ecommerce / Designer Lighting
CP Lighting & Interiors
Record months within weeks of taking over the account.
CP Lighting & Interiors is a premium destination for designer lighting, furniture and home fragrance, from statement chandeliers to curated in-house ranges including the Decorum collection, sold online and through their showroom. They came to us to launch paid media alongside a move to a new Shopify store, with one remit: drive profitable revenue from day one.
The strategy behind the results.
We built and scaled Google Ads and Google Shopping around the Shopify launch, structuring campaigns by collection and margin so budget always flowed to the products and queries with the strongest commercial return. A tightly optimised Shopping feed, considered search coverage and disciplined bidding against a clear target return let us scale revenue at pace without diluting efficiency, even through the brand’s busiest trading periods.
The numbers that matter.
Within weeks of taking over in May 2026, revenue stepped up sharply, including a month worth over £66k from Google at more than 11x return, well ahead of where the account had been running. The account now runs at a consistently high return on ad spend, comfortably ahead of the group’s target, and continues to scale across the lighting, furniture and fragrance ranges.
What the client says.
Working with Low Digital has been a fantastic experience across all three of our brands: CP Lighting & Interiors, Decor Lighting, and Decorum Living. The results speak for themselves. Since the Shopify relaunch in April 2026, CP Lighting achieved a record-breaking month within three months while maintaining an impressive ROAS of over 11x. Decor Lighting has seen revenue more than double since launch, with ROAS increasing from around 4.5x to 6x. Across Decorum Living, the team has consistently delivered profitable growth over the last 18 months, regularly achieving double-digit ROAS and generating steady growth to our monthly revenues.
What really sets Low Digital apart is their holistic approach to marketing. Marc and Hugh provide an excellent monthly report that gives us complete visibility of performance, helping us understand exactly where our marketing budget is working hardest and where opportunities exist for further growth. Their regular strategy calls are a genuine asset to our business. Running three busy e-commerce websites requires a significant amount of time and attention, and having a trusted marketing partner allows us to focus on developing our brands, assisting our customers, and managing day-to-day operations, knowing our digital marketing is in safe hands. We would highly recommend Low Digital to any business looking for a proactive agency that delivers measurable results, transparent reporting, and ongoing strategic support.
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