Ecommerce / Designer Lighting
Decor Lighting
A category-led Performance Max rebuild that scaled from launch.
Décor Lighting sits within the same designer lighting and interiors group as CP, offering a curated range of premium, hotel-inspired pieces. We launched and scaled their paid media from the ground up, running Google Ads and Google Shopping with a single focus: profitable, scalable revenue.
The strategy behind the results.
We rebuilt the account around Performance Max, structured by category so every collection on the site has its own dedicated asset group and tailored landing page. That granularity sharpened ad strength and quality score across the account, let Google’s signals work harder for each product set, and kept budget flowing to the highest-returning demand. Feed quality and search coverage were optimised in parallel to capture intent at every stage of the journey.
The numbers that matter.
From a standing start we grew monthly revenue from around £21k to £46k, roughly 120% growth, while lifting return on ad spend from 4.5x to 8x. A clean, category-led structure that has scaled efficiently month on month.
What the client says.
Working with Low Digital has been a fantastic experience across all three of our brands: CP Lighting & Interiors, Decor Lighting, and Decorum Living. The results speak for themselves. Since the Shopify relaunch in April 2026, CP Lighting achieved a record-breaking month within three months while maintaining an impressive ROAS of over 11x. Decor Lighting has seen revenue more than double since launch, with ROAS increasing from around 4.5x to 6x. Across Decorum Living, the team has consistently delivered profitable growth over the last 18 months, regularly achieving double-digit ROAS and generating steady growth to our monthly revenues.
What really sets Low Digital apart is their holistic approach to marketing. Marc and Hugh provide an excellent monthly report that gives us complete visibility of performance, helping us understand exactly where our marketing budget is working hardest and where opportunities exist for further growth. Their regular strategy calls are a genuine asset to our business. Running three busy e-commerce websites requires a significant amount of time and attention, and having a trusted marketing partner allows us to focus on developing our brands, assisting our customers, and managing day-to-day operations, knowing our digital marketing is in safe hands. We would highly recommend Low Digital to any business looking for a proactive agency that delivers measurable results, transparent reporting, and ongoing strategic support.
Want results like Decor Lighting?
We will build the plan, run the channels and report on what actually matters: your commercial growth.