Ecommerce / Designer Lighting
Decorum Living
Margin-led campaigns delivering ROAS up to 19x.
Decorum Living is the third brand in the same premium lighting and interiors group as CP and Décor, focused on hotel-inspired lighting and home pieces. We run Google Ads and Google Shopping across the group, with Decorum managed to the same exacting commercial standard.
The strategy behind the results.
We structure the campaigns by profit margin rather than headline revenue, so spend concentrates on the products and collections that contribute most to the bottom line. Managing all three brands to a clear target return lets us flex budget across the group, lean into the strongest performers and protect efficiency through quieter trading periods.
The numbers that matter.
Decorum delivers consistently strong returns, with monthly ROAS climbing as high as 19x and regularly into double figures. Together with CP and Décor, it has driven exceptional combined growth across the group, all held to a clear, profit-led commercial target.
What the client says.
Working with Low Digital has been a fantastic experience across all three of our brands: CP Lighting & Interiors, Decor Lighting, and Decorum Living. The results speak for themselves. Since the Shopify relaunch in April 2026, CP Lighting achieved a record-breaking month within three months while maintaining an impressive ROAS of over 11x. Decor Lighting has seen revenue more than double since launch, with ROAS increasing from around 4.5x to 6x. Across Decorum Living, the team has consistently delivered profitable growth over the last 18 months, regularly achieving double-digit ROAS and generating steady growth to our monthly revenues.
What really sets Low Digital apart is their holistic approach to marketing. Marc and Hugh provide an excellent monthly report that gives us complete visibility of performance, helping us understand exactly where our marketing budget is working hardest and where opportunities exist for further growth. Their regular strategy calls are a genuine asset to our business. Running three busy e-commerce websites requires a significant amount of time and attention, and having a trusted marketing partner allows us to focus on developing our brands, assisting our customers, and managing day-to-day operations, knowing our digital marketing is in safe hands. We would highly recommend Low Digital to any business looking for a proactive agency that delivers measurable results, transparent reporting, and ongoing strategic support.
Want results like Decorum Living?
We will build the plan, run the channels and report on what actually matters: your commercial growth.