Lead generation / Bathrooms
Showerscape
A search strategy built for a considered, made-to-measure purchase.
Showerscape designs and prints bespoke, made-to-measure shower and bathroom wall panels, a premium, grout-free alternative to tiling that turns any shower into a feature wall. With over 25 years in design for print, they work with homeowners, interior designers, architects and hospitality clients on highly custom projects. It is a high-consideration purchase: customers rarely buy off the shelf and almost always want to speak to the team first. They came to us after struggling to scale Google Ads internally for a long time.
The strategy behind the results.
We rebuilt the account away from blunt smart campaigns and structured it around genuine buying intent. We introduced new conversion events to capture and value the enquiries that actually matter, from sample requests to design consultations, and added Shopping campaigns for the standard panel ranges and samples.
The whole strategy is structured to drive higher-intent leads to the team rather than chase low-value clicks, matching the considered, design-led nature of the product.
The numbers that matter.
Since coming on board, leads have grown every single month this year, delivering record year-on-year lead growth, up 29% across the first five months. That higher-intent pipeline has fed directly into revenue, which is up more than 50% year on year.
Leads up 29% year on year, feeding 53% revenue growth
Want results like Showerscape?
We will build the plan, run the channels and report on what actually matters: your commercial growth.